WorkWise by Officeworks

Officeworks wanted to revamp their small business content. They had 2 separate websites: one focussed on running a business, and the other work/life balance and setting up your workspace for productivity.

The project was huge, combining the 2 sites. The scope included an entire UX best practice audit, user research, information architecture to combine the themes and topics of disparate sources, followed by a prototype and visual design.

Best practice audit

Officeworks engaged with us to provide a full analysis of their current content, and recommendations moving into the future. To begin with I conducted a heuristic analysis of the sites to identify improvements and opportunities. The closure of WorkStyle also needed to be managed.

Thorough research was then done into key areas of the sites, and with an opportunity to rebuild the site, my strategy was focussed on implementing UX best practice for these components: short and long-form content, infographics, images and image galleries, video, related content, podcasts, file downloads, breakout boxes, newsletter subscription and customer feedback surveys.

Information architecture

Each website had their own content structures, topics and themes. To combine these, as well as align them with the strategy moving forward, several rounds of card sorting and user testing were undertaken. Once validated and refined the IA was set and content could then be created.


With the IA done and a thorough competitive analysis undertaken it was time to take in all the best practice and structure WorkWise in a intuitive and user-friendly way. I completed the wireframes in Axure, and once approved by the client we began user testing.

User testing

We engaged with real small business owners and operators throughout the project, to validate the IA and then for acceptance of the wireframes. From our learnings we then refined some elements and then passed it onto the visual design team.

Visual design

I worked with another visual designer to bring to life the new visual style and design a website which looks absolutely fantastic.

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