James Gilbert

Product Designer

I am a Senior Product Designer with over 20 years of experience.

As a design leader I drive teams to  create word-class products with involvement in all facets of the design processes.


My case studies are password protected. Please contact me to request access.


I have been working professionally in the design field since 2000. From early web design and development through to more mature product design practices, my goal has always been to provide customer and business value through engaging digital experiences.


Human centred design

My role is to advocate for the users, to create the best possible experience for them whilst maintaining balance with business objectives.

Team leadership

As a team leader I recruit and manage designers across cross-functional teams. I collaborate to define squad OKRs, and monitor and measure quarterly progress.

UX workflow and activities

Consducting user research, workshops, requirements gathering, ideation, prototyping, wireframes, visual design, information architecture and testing.


Writing screeners, guides, then conducting moderated and un-moderated testing. Synthesising and presenting findings to stakeholders and the product team.

Responsive design

Designing for all display sizes, with a focus on the right interface for each device, whilst ultimately making it usable and accessible.

Prototyping & Interaction design

I am skilled in crafting hi-fidelity prototypes using Figma, Protopie, InVision and Sketch. These are invaluable for stakeholders and user testing.

Visual design

I currently use Figma. I have great attention to detail and understanding of design systems, with experience delivering accessibility compliance.


I succeed in improving products through iterative process. I participate in digital workflows in an Agile environment, using tools like Trello, Confluence and Jira.



James joined the Experience Design team at Tribal to help on a project. He immediately proved to be an exceptional addition to the team, owning the project from research through to build, leading the project team towards an impressive solution for the client.
James is a critical thinker with a wealth of industry experience and knowledge which he was always willing to share with the wider team. His reliability, passion and dedication to his craft is hard to find and I look forward to working with him again in the future.

Mark Seabridge

Head of UX & Design at Tribal Worldwide

I’ve managed James for the past few years and in that time he’s show a real enthusiasm towards UX Design. James worked across several of our large portfolio clients and was able to lead the UX process from beginning to end.
A dedicated, passionate team member that would be an asset to any organisation.

Faye Collay

Head of digital services @ cummins&partners

James Gilbert gets “it”. He understands that we work in a service based industry, engaged to deliver interactive solutions that help sell products, to inform and educate, and above all else, that the clients’ needs come first.
No matter the project, James never loses sight of the key objective and maintains the up most professionalism.
He is a pleasure to work with and a great contributor too. I highly recommend James for any interactive project no matter how big or how small, because he not only delivers the results, he makes the process to get there so easy.

John Holding

Executive Producer at AI Digital

James is one of those guys who is an absolute pleasure to have on your team.
James understands that communication is paramount to defining projects and achieving objectives – and this is where he excels.
Combine all his knowledge, experience and approachability with a slightly wicked sense of humour and you’ve almost go the perfect package – someone who gets the job done thoroughly with a minimum of fuss… and actually allows you to enjoy the process!

Cameron Jones

Project Delivery Manager at Envato


If you’d like to get in contact or request access to my folio, please use the following details, or alternatively fill out the form.

Melbourne, Victoria, Australia
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