The campaign uses real West Australians to show how seemingly unique, unforgettable experiences are in fact “Just Another Day in WA”.
As part of the rollout I was involved in several touchpoints of the user journey, from designing UX and some visual elements of the website to display ads which drive users to the site.
This included dynamic ads which pulled in the current date next to an image of a beautiful scene in WA. The idea was to show that at any given moment, or date, these extraordinary experiences were happening in Western Australia. Simple and concise they hinted to a resource of information regarding such experiences. I created the structure of the site, it’s information architecture and wireframes which were then handed to another visual designer. In an agile team I worked with the producer, tech lead and off-site developer to produce a beautiful and functional website that can can keep growing as more contributors add their experiences to the list of other great articles and short essays.